“There will always be Christmas” is the signature of the campaign that Continente presents for this Christmas on TV, radio, outdoors, press and digital, in homage to traditions and the Christmas season.
Defending Portugal, family unity and the importance of maintaining roots, this time the brand was joined by Cantares de Manhouce, a traditional music group founded in 1978 in S. Pedro do Sul, district of Viseu.
With the creativity of FUEL and production by Ministério Dos Filmes, “the new multimedia campaign shows that, despite major changes, we will always have hope, kindness, affection, joy, tradition and flavour in our families home this Christmas. The whole family does its best to maintain the tradition because despite the season being celebrated in smaller groups, there will always be a lit tree, a child rejoicing with the arrival of Santa Claus and a table with traditional meals, such as cod, turkey, octopus and the usual desserts” explains the brand in a statement.
For Tiago Simões, Marketing Director at Sonae MC, “although we are going through a difficult context, we want to send a message of hope and encouragement to the Portuguese. This campaign aims to communicate that the true Christmas spirit is always within each one of us and that is why there will always be Christmas. The campaign continues what we have been communicating throughout the year: hope, recognition and encouragement to all Portuguese families because it is with them that we have been with them for over 35 years and it is to them that we want to continue to dedicate our attention.
Now see the making-of Continente’s campaign: