The world’s best soccer player, Cristiano Ronaldo, made his American football debut during Super Bowl LII, starring in Altice USA’s first Super Bowl spot and marking the first campaign from Altice USA and agency partner Y&R. The spot follows Ronaldo as he discovers “football” in America with the help of the Altice One entertainment experience, taking the field instead of the pitch as he astonishes teammates and fans alike. The campaign highlights Altice One, Altice USA’s all-in-one connectivity platform, combining internet, TV and WiFi all in one device – which is just as surprising as a futebol star playing football.
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