Cristiano Ronaldo doubles up. After the launch of her sports perfume, she launches her first casual lifestyle fragrance, CR7 Play It Cool, which expands her CR7 Fragrances collection. Held in Turin, jus, an aromatic fougère marketed by Mavive, is an opportunity for the international football star to show his more intimate and private side in… advertising.

Indeed, the campaign reveals its morning routine. From waking up with disheveled hair, to spilled coffee, to a missed goal with an empty goal… something just doesn’t turn in the right direction. Then, everything changes as soon as he wears CR7 Play It Cool, which transforms him into the cool, refined and confident icon we all know. “I really feel that this fragrance can transform you – Says he – a great fragrance gives you the security of being the best version of yourself and I wanted to imprison this feeling in CR7 Play It Cool.

It makes me feel like I can achieve anything, and I hope my fans feel the same way when they wear it. On many occasions in my life the pressure is strong and I need to keep calm, to “play it cool”, before an important match or a penalty kick, so I wanted the campaign to be something everyone could refer to. . We all have “those” mornings! I wanted people to see me in a new, unprecedented way. Shooting the video was a lot of fun and I did all the scenes, no stunts ”.

Speaking of perfume, Cristiano Ronaldo says: “I wanted to create something that can instantly enhance self-confidence. It’s very simple, when you know you’re wearing a good perfume you feel like you can face the world in a different way and achieve anything “.

in Daily Luxury