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Briefing | Médis strengthens cancer protection

Médis has launched a campaign to strengthen cancer protection, signed by VMLY&R and produced by APP and Ministério Dos Filmes, which will be present in television, mupi, press and digital.

Médis reforça proteção oncológica

Médis Marketing Director Rita Travassos says it has been a “huge challenge” to address the need for greater protection from the disease without being “alarmist” or “pessimistic” given the size of cancer in the Portuguese population. “The story we present in this campaign is familiar and close to many of the Portuguese and brings with it a humane and very realistic approach”, she says. In addition to the campaign, the insurer reveals that it is preparing initiatives to promote the prevention of cancer disease.

in Briefing