Cristiano Ronaldo wears a hard-rocker outfit, Carolina Deslandes is an Anime heroine and Miguel Oliveira emerges as a futuristic knight in MEO’s new Christmas campaign, which combines rock n ‘roll and humor, personifying diverse universes of entertainment. Creativity belongs to Partners, production by Ministério Dos Filmes and media planning by OMD.
Under the claim this Christmas “MEO comes with everything”, the spot also has Altice Portugal consumer brand ambassadors Jéssica Silva (as Marie Antoniette), Armindo Araújo (Sherlock Holmes), Bárbara Tinoco (Zombie Bride), Frederico Morais (Transformer), João Sousa (Viking) and Chakall (Aladino).
On the air on television, radio, the press, point of sale, below the line and digital media, the campaign presents the new packages “with everything”: mobile data, net, fixed calls and premium channels.
“With an energetic, irreverent Christmas campaign based on the territories in which the brand operates (content, music, entertainment), MEO seeks once again to mark the Portuguese in a positive way, both by the tone and concept of the campaign, as for the offer itself ”, explains the brand.
Creative Agency: Partners
CEO – Tomas Froes
CFO – Lourenço Thomaz
Executive Creative Director – Ivo Purvis
Strategic Planning – Patrick Stilwell
Art Director – Sergio Lobo
Copywriter – Nuno Leal
Account Director – Mafalda Clara
Producer – Martim Lemos
Protagonist: Joana Cabral
Armindo Araújo – Rally Racer
Bárbara Tinoco – Singer and Composer
Carolina Deslandes – Artist
Chakall – Chef de Cuisine
Cristiano Ronaldo – Professional Footballer
Frederico Morais (Kikas) – Professional Surfer
Jessica Silva – Professional Footballer
Miguel Oliveira – MotoGP Rider
Developer: Ministério Dos Filmes
Executive Producer – Alberto M. Rodrigues
Director – José Pedro Sousa
Director of Photography – Carlos Lopes “Kaka”
Post-Production – Duarte Ribeiro
Audio and Video Post-Production – Ingreme, Red Mojo
Music: I Love Rock and Roll (Jake Hooker, Alan Merrill)
Media Agency: OMD
Account Director – Paula Cruz