Briefing | MEO Natal comes with everything

Cristiano Ronaldo wears a hard-rocker outfit, Carolina Deslandes is an Anime heroine and Miguel Oliveira emerges as a futuristic knight in MEO’s new Christmas campaign, which combines rock n ‘roll and humor, personifying diverse universes of entertainment. Creativity belongs to Partners, production by Ministério Dos Filmes and media planning by OMD.

Under the claim this Christmas “MEO comes with everything”, the spot also has Altice Portugal consumer brand ambassadors Jéssica Silva (as Marie Antoniette), Armindo Araújo (Sherlock Holmes), Bárbara Tinoco (Zombie Bride), Frederico Morais (Transformer), João Sousa (Viking) and Chakall (Aladino).

On the air on television, radio, the press, point of sale, below the line and digital media, the campaign presents the new packages “with everything”: mobile data, net, fixed calls and premium channels.

“With an energetic, irreverent Christmas campaign based on the territories in which the brand operates (content, music, entertainment), MEO seeks once again to mark the Portuguese in a positive way, both by the tone and concept of the campaign, as for the offer itself ”, explains the brand.

Datasheet

Creative Agency: Partners

CEO – Tomas Froes

CFO – Lourenço Thomaz

Executive Creative Director – Ivo Purvis

Strategic Planning – Patrick Stilwell

Art Director – Sergio Lobo

Copywriter – Nuno Leal

Account Director – Mafalda Clara

Producer – Martim Lemos

Protagonist: Joana Cabral

MEO Ambassadors

Armindo Araújo – Rally Racer

Bárbara Tinoco – Singer and Composer

Carolina Deslandes – Artist

Chakall – Chef de Cuisine

Cristiano Ronaldo – Professional Footballer

Frederico Morais (Kikas) – Professional Surfer

Jessica Silva – Professional Footballer

Miguel Oliveira – MotoGP Rider

Developer: Ministério Dos Filmes

Executive Producer – Alberto M. Rodrigues

Director – José Pedro Sousa

Director of Photography – Carlos Lopes “Kaka”

Post-Production – Duarte Ribeiro

Audio and Video Post-Production – Ingreme, Red Mojo

Music: I Love Rock and Roll (Jake Hooker, Alan Merrill)

Media Agency: OMD

Account Director – Paula Cruz

in Briefing