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This Portuguese campaign won an Epica Award | Briefing

“It’s a girl” won a Bronze at the Epica Awards 2023. BPI’s campaign to support the National Women’s Football Team, for the Football World Cup, was the only Portuguese one awarded. Dentsu Creative Portugal is responsible for creativity and Ministério Dos Filmes for production.

BPI bank’s institutional campaign wins a Bronze in the Financial Services category of the Epica Awards 2023. The advertising, which was presented before the announcement of the call for the world championship, was present on television, radio and digital, as well as on social networks and across the bank’s commercial network.

The Grand Prizes are from the United States, United Kingdom, Holland, Poland and Japan. There was no Media or Print Grand Prize awarded in this edition, as the jury considered that the participants were equal in terms of quality.

Network of the Year was McCann Worldgroup, for the sixth time, and Agency of the Year was McCann NY.

in Briefing