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The Sun | CR7 “Origins”

CRISTIANO RONALDO did his best James Bond impersonation while advertising his new fragrance ORIGINS.   The Manchester United star, 36, begins the advert by taking a sniff of his new smell in the laboratory, indulging in its scent with his eyes closed. The camera then cuts to Ronaldo apparently diving

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Briefing | Continente plays for national football teams

O Continente marca o patrocínio à Seleção A de futebol masculino e feminimo e à de Sub-21 masculino, através de uma campanha multimeios com criatividade da Fuel e produção do Ministério dos Filmes. “Esta fome de vencer não pára de crescer” é o conceito da publicidade, que conta com vários

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Briefing | The effectiveness of the Super Doc campaign

The effectiveness of the Super Doc campaign was proven in terms of communication, sales, reputation and social impact. Who says this is the director of Beer Marketing and Sponsorship of the Super Bock Group, Bruno Albuquerque, for whom efficiency is a constant challenge in a market as competitive as that

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